Ralph Paglia's Blog (14)

Google AdWords Extensions Provide Improved Search Engine and Site Placement Advertising for Car Dealers!

Google AdWords Sitelinks and Ad Extensions Provide

New Search and Display…

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Added by Ralph Paglia on September 3, 2010 at 6:30pm — No Comments

What The [deleted] Is Social Media?

If you are an Automotive Social Network member, then you probably understand the power of social media... The fact that you are reading these words is living proof! This community along with the many others that seek to serve the auto industry are filled with information in the form of blogs and forum discussions about… Continue

Added by Ralph Paglia on January 30, 2010 at 7:57pm — No Comments

Check Out What's Happening at the Automotive Digital Marketing Professional Community!

<p style="text-align: left;"><a class="noborder" href="http://www.automotivedigitalmarketing.com/" target="_blank"><img src="http://api.ning.com/files/QQm3p09ui8UePaq0nKpe0rkxzBOXkOfQpIz0vT4kJU*jG9LGSS5zn3FMxw2rL6CJbReC3DGx4asRoyt8c7OcdDUxLVWBzN-a/aUTOdIGITALmARKETING3.jpeg" alt="" width="500" height="300"/></a></p>

Did you know there are now <a href="http://www.automotivedigitalmarketing.com/profiles/members/">over 1,400 members</a> on Automotive… Continue

Added by Ralph Paglia on September 6, 2008 at 2:35pm — No Comments

Do you know about the Automotive Digital Marketing Professional Community?

Did you know there are now over 1010 members on Automotive Digital Marketing Professional Community?

Have you reached out to connect with important ADM member contacts by asking them to be your Friend?



Did you know that there are over 221 blog posts on Automotive Digital Marketing Professional Community?

When was the… Continue

Added by Ralph Paglia on July 5, 2008 at 3:19pm — 1 Comment

Google and Yahoo are now able to Index Flash based dealer websites

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. <a href="http://googleblog.blogspot.com/2008/06/google-learns-to-crawl-flash.html">Recent developments by… Continue

Added by Ralph Paglia on July 5, 2008 at 1:25pm — No Comments

Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers

An online enrollment form for Ford, Lincoln and Mercury dealers to participate in this program has been set up at www.FLMDigital.com…

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Added by Ralph Paglia on June 6, 2008 at 1:24pm — No Comments

Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

<table width="640" align="center" border="1" cellspacing="-1">

<tr><td colspan="2" valign="top"><img src="http://image.email.800bluebook.com/lib/fef51075736d06/i/1/b6db29e6-4.jpg" alt="Kelley Blue Book eNetwork Brunch" width="640" height="275" border="0"/></td>

</tr>

<tr><td width="75%" valign="top"><table…

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Added by Ralph Paglia on June 1, 2008 at 7:07pm — 1 Comment

How To Acquire The Know-How To Use Google Adwords As A Traffic Generator

I have used countless numbers of various web sites, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:

<a href="…

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Added by Ralph Paglia on May 19, 2008 at 6:00pm — No Comments

Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated…

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Added by Ralph Paglia on April 7, 2008 at 10:45pm — 2 Comments

Updated Report on Content and Membership at AutomotiveDigitalMarketing.com

I originally created the online automotive digital marketing online community located at www.AutomotiveDigitalMarketing.com in response to being badgered and bullied by a vendor at another automotive community web site. As a result of the negative treatment I received at the other site, I set up the ADM community site to be as open and user friendly as possible. With hundreds of files uploaded and over 500… Continue

Added by Ralph Paglia on February 24, 2008 at 12:39pm — 1 Comment

David Surguine of Northpoint Ford in Little Rock, AR tells his BDC story

In the video embedded in the comment section below, David Surguine, the President and GM or Northpoint Ford in Little Rock, Arkansas tells the story of how his BDC came into being. He reads from several reports explaining in detail the profits and sales brought into the dealership by their BDC and how the scope of work for his BDC has been expanded over time based on the BDC's success in handling various processes previously assigned to the salespeople of the store.

You can also use…

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Added by Ralph Paglia on January 28, 2008 at 1:26am — 2 Comments

5 Key Measurements Critical To CRM Success

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of…

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Added by Ralph Paglia on January 20, 2008 at 12:44pm — No Comments

Dealix Interview #2 with Ralph Paglia

Ralph Paglia and Courtesy Chevrolet: Part 2

We’re bridging 2006 and 2007 by continuing our chat with Ralph Paglia, CRM/e-Business Director at Phoenix’s Courtesy Chevrolet. Courtesy is consistently one of the top…

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Added by Ralph Paglia on January 20, 2008 at 11:58am — No Comments

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