The automotive social network that helps dealers raise the bar for marketing.
Profile Information
- About Me:
President
Automotive Media Partners, LLC
March 2012 — Present
Cell: 1-505-301-6369
Email: RPaglia@gmail.com
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
Ralph Paglia (rpaglia@gmail.com)’s Specialties:
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).
Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions.
Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.
Please visit and join:
Visit Automotive Digital Marketing
- Company
- Automotive Media Partners, LLC
- Dealership Relationship
- Work for a Car Dealer, Work with Car Dealers, Blog about Car Dealers, Shop Car Dealers, Just interested in Car Dealers
- Are you going to add your profile pic? You should.
- Yes
- Are you interested in being a featured blogger on DealerBar, posting informative articles to help dealers succeed at internet marketing?
- Yes
Ralph Paglia's Blog
Google AdWords Extensions Provide Improved Search Engine and Site Placement Advertising for Car Dealers!
Posted on September 3, 2010 at 6:30pm 0 Comments 0 Likes
What The [deleted] Is Social Media?
Posted on January 30, 2010 at 7:57pm 0 Comments 0 Likes
Check Out What's Happening at the Automotive Digital Marketing Professional Community!
Posted on September 6, 2008 at 2:35pm 0 Comments 0 Likes
Kelley Blue Book eNetwork Brunch Seminar in Chicago on September 12th is Free to ADM Members!
Posted on August 17, 2008 at 9:13am 0 Comments 0 Likes
Google and Yahoo are now able to Index Flash based dealer websites
Posted on July 5, 2008 at 1:25pm 0 Comments 0 Likes
Ford Motor Company Announces New Digital Advertising Program for Ford and Lincoln Mercury Dealers
Posted on June 6, 2008 at 1:24pm 0 Comments 0 Likes
How To Acquire The Know-How To Use Google Adwords As A Traffic Generator
Posted on May 19, 2008 at 6:00pm 0 Comments 0 Likes
Dealer Generated Leads are to 3rd Pary Leads as Wild-Caught fresh Salman is to Canned Tuna fish!
Posted on April 7, 2008 at 10:45pm 2 Comments 0 Likes
David Surguine of Northpoint Ford in Little Rock, AR tells his BDC story
Posted on January 28, 2008 at 1:26am 2 Comments 0 Likes
5 Key Measurements Critical To CRM Success
Posted on January 20, 2008 at 12:44pm 0 Comments 0 Likes
Dealix Interview #2 with Ralph Paglia
Posted on January 20, 2008 at 11:58am 0 Comments 0 Likes
Gifts Received
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Ralph Paglia Dealer Bar Profile Page
Visit the Automotive Digital Marketing Community Online!
AutomotiveDigitalMarketing.com Latest Forum Discussions
Oz Auto Lead Generation Introduction
Hello everyone!
I wanted to introduce myself and my company to the forum. I am still a "pup" in the car industry. We have only been working with auto dealers over the past year. I founded "Oz General" a few years ago and we had wild success generating roofing and painting leads nation wide using our own house brewed software system.
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AutoMax & Red Cross Oklahoma Tornado Relief Effort – Matching Contributions
In response to the devastation brought on by the tornado that swept through the city of Moore, Oklahoma, AutoMax Recruiting and Training, LLC announces a commitment to help those most in need. Our heartfelt condolences go out to all who have been affected by the tornado. Our commitment as an organization is to support one another in good times and in bad.
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Would you be willing to dump your Facebook page altogether and start fresh?
Facebook has a big problem. Unfortunately, talking to them about it revealed that they don't consider it a big problem. This can be for two reasons - either they really don't consider it to be a big problem or the effort it would take to fix it is more than they're willing to invest right…
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Do You Consider SEO and/or PPC Part of Your Marketing or Advertising Budget?
For some dealers, there's no distinction. For others, they have two (or more) distinct buckets for their budgets. TV, radio, media buys, etc. might go in to advertising while websites, online listing, etc. go under marketing.
Where does search fit in? Is it advertising because you're buying better paid or organic listings to increase your exposure, or is it marketing because it's normally associated with websites and landing pages?
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CallRevu, LLC is searching for a National Marketing Coordinator
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Can Dynamic Pricing Become More Acceptable for Car Buyers?
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We are looking for a candidate who is experienced and knowledgeable with lead generation strategies who…
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What Social Sites Outside of the "Big 4" Do You Use?
For the most part, the vast majority of dealers are on Facebook. Most are using Twitter to some extent. Google+ and Pinterest is about 50/50 from what I've seen looking at dozens of dealers over the past couple of weeks.
What other social sites does your dealership use? Vendors, what other social sites do you recommend to your clients? Are you finding success beyond the obvious "Big 4".
YouTube, Flickr, and LinkedIn are also included, of course, but are not necessarily the same…
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Comment Wall (32 comments)
Linda
Hope all is well
How are you? It is always great meeting new people in the same field. I read Dealer magazine alot and have seen you on there before.
http://www.AutomotiveDigitalMarketing.com
Lots of what I have seen as acceptable in this industry is pathetic. Jump down off the high horse and learn. Lots of what I have seen out out there is stale and wrong.
If your feelings got hurt over negative feedback to a spam post you really should not be involved in social networking. Thick skin is required in addition to adaptability and a willingness to learn..
Visit Automotive Digital Marketing
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